Pink Spoon Marketing

Exciting News that some of you’ve been waiting for…

“Pink Spoon Marketing: Harnessing the Power of the Free Taste to build and grow your online business”…is now available in Live Microclass format.

As well, for the first time, there’s a Teaching License available which means you can teach this content yourself to your own clients and communities.

At long last, after first teaching it at an ICF conference in 2004, this material is finally getting a new lease on life. Updated over the years to improve its ability to:

  • make complex marketing concepts simple to grasp so you stop feeling like a marketing dummy (because you’re really and truly not!)
  • inspire creative thinking about income streams, offers and packages
  • reduce marketing effort and expense < huge
  • help determine what to give away, what not to give away, and when to evolve both those things, and
  • inoculate you against scarcity thinking and online business trickery (!!)

I’m truly tickled to make this material available once again. When I say this class is at the heart of all of the business coaching I’ve been blessed to do over the years, I am 100% not kidding. This is a small but mighty gem.

So how will this work? Well, the Microclass experience is available via replays right now! The class is 90 minutes of teaching, and approximately 30 minutes of Q&A and spot coaching afterward.

The teaching covers:

  • The Pink Spoon Model itself as a guide for income stream and marketing decisions. This is a rich visual metaphor that walks through the Baskin Robbins Ice Cream Store Journey. We use a customize-able and re-usable worksheet for this, which you’ll get a copy of to apply whenever you like.
  • Real-life examples of the Pink Spoon business model from a variety of sectors. It’s fun to see how widely-applicable the model is.
  • The most common mistakes on the path to a successful online business so you can make a clear plan to avoid them!
  • Then finally, we cover questions. 

By the end of this MicroClass, you’ll have a practical approach to your online business that makes things make sense in the bigger picture. Exciting!

The investment for the 90-minute teaching plus Q&A is USD $37. 

But what about the Teaching License part you mentioned, Andrea?

Ah! Yes. This is where the unusual part comes in. In addition to the recorded calls above…

You’ll also receive a 90-minute Train-the-Trainer recording where I cover how to teach this material to others.

This means that if you have private clients or a larger following, a community, a coaching or mentoring group (or another format) and you want to teach them how to share the money in their collaborations, you can purchase the teaching license option, get both the MicroClass and the Train-the-Trainer sessions, and go for it as a licensed trainer!

The teaching license is a one-time fee with no royalties or renewal fees attached. It comes with a straightforward single-page licensing agreement.

Specifically, our class time will cover:

  • How to teach the Pink Spoon Journey, including ways you can customize it to suit your teaching style, audience and the length of time you have.
  • Advanced content that goes deeper into income stream creation particularly of interest to apply to yourself first!
  • The bigger picture roots and philosophy behind the material so you’re grounded in context for teaching it.
  • Common mistakes and best practices for trainers of this material.
  • Possibilities and opportunities to teach this material, whether that be to generate revenue directly, to enrich and integrate your existing offers, or as a standalone bonus gift, etc.
  • Then finally, once again I cover the most commonly-asked questions. 

This is gold! I like how simple, direct and powerful this content sounds. What’s the investment and how do I register?



Simplifying the online business and online marketing concepts is one of the biggest gifts you can give yourself.

When you have these principles solidly in your mind, you become less susceptible to bright-shiny-object syndrome, and increase your inner strength to reach your goals steadily.

I feel very grateful to have the kind of mind that cooks up outlandish but useful teaching constructs like this one, and I’m looking forward to leaning on a team of trainers to take this material further out into the world. Making complex things simple is an act of rebellion when so many things conspire to make things hard and confusing so we stay sheep-like! I hope you’ll go for it and make a ton of hay out of the material for many long years to come.

As for additional logistical information, check out the FAQ below. Otherwise, I’m so eager to send you the learning materials. When ready, just pick from one of the options above to get registered.

Here are just a few words from the most past students of this material:

“Andrea is beyond exceptional in her speaking, training and coaching abilities.

Her ability to take complex information and present it to audiences of many levels is a true gift.”

— Vince Kramer, Founder, Imagine Miracles

“Andrea has the unique ability to see the conventional world and turn it on its side, generating more options, more opportunities, and more space and ease.

Part yoga-for-the-mind, part nuts-and-bolts, her coaching, teaching, wisdom, and experience are perfect for our current times: times when business as usual no longer applies. Get ready to be delighted!”

— Kris Carey, Reinvention Expert & Director of Training, Get Clients Now! (tm)

Got Questions? Here are some answers!

What are the exact dates and times of the calls?

The  Microclass  will be held on:

Thursday, May 27, 2021 from 1000 to 1200 PM Pacific / 100 – 300 PM eastern

If you choose the  Microclass + License option, there will be two classes in total. The above is the first class, and the second class, which covers the Train-the-Trainer material, will be held on:

Tuesday, June 1, 2021 from 1000 to 1200 PM pacific / 100 to 300 PM eastern.
Convert your time zone here.

I’m not sure if I'll be teaching the Pink Spoon material to anyone, is it okay/should I still buy the license?

You are most welcome to buy the Microclass + License option if you wish, even if it’s not 100% clear where you’ll teach with it. If you’re keen on this topic and material, investing in the teaching license will give you a deeper level of understanding, which can be useful when you’re using the material for your own purposes. Just like many people take a teacher training (yoga, English as a second language, Somatic Experiencing or other, etc.) without intending to teach it, you can think of it as an advanced level of the material.

I can't attend these times live. Should I register now anyway or wait?

If you’re keen to have this material or license soon, then yes, register now so you can get the recordings, spreadsheet, and downloadables within a few days after the live dates.

Will I be able to download and save the recordings?

Yes, they are yours to keep safe so you can refer back as many times as you like.

What kind of tech setup will I need?

Classes will be held on Zoom technology in a password-protected room. You’re welcome to attend with your webcam on or off.

What if I have questions; what happens after the class is over?

I will hang out after the 2 hour teaching calls to answer questions for as long as it takes, and you will have the opportunity to email me with any questions for a week after the class.

What happens if a lot of people buy the License, will that mean I won’t make the kind of money from teaching it like I hope?

It’s possible, and a reasonable question, so let me see if I can help. First, the license option is capped to 25 people this round, so, one of the best ways to get value from the license is to invest with the intention of doing something with it soon. Make your adaptations and then break the ice, go public with the material.

In fact, if you only teach it to a single private client and you very likely have the equivalent of your investment returned. Some other ideas to rapidly monetize: teach it in beta to your existing community; add it as a bonus class to an existing offer, etc. (We’ll talk more about this in the Train-the-Trainer class.)

Still, to really address your question, I’ve priced the license in a way that this risk should be low for you. Ask yourself, what is the minimum level I would need to see back in order to make the license worth it. I hope that helps with your decision!

Is there no Facebook group for this class?

That’s right, because this is a very quick and straightforward class, there will not be an online group. There is however a FB group for alumni of my classes which you’ll be welcome to join afterwards.

Do you offer refunds if the program isn’t right for me?

I hope the class experience is clearly described here, however if you discover it isn’t right for you, I will refund the full tuition when requested by the end of day May 27, 2021, the day of the Microclass.

Where do you stand regarding inclusion, and, creating a safe space?

I’m committed to creating a space that maximizes learning and failing. I expect everyone’s best efforts towards a respectful, transparent and kind classroom, and you have my promise I will uphold that.

What can I expect after I register?

You’ll see a confirmation page, and then you’ll receive two emails (1) a receipt for your purchase and (2) a welcome email from me.

Where can I ask any other questions?

Email us at and we’ll be glad to get back to you!

To register now for either the Microclass Only Option, or the Microclass + License Option, click on your preferred button here:

“Pink Spoon Marketing: Harnessing the Power of the Free Taste”

2-Hour Microclass Only – 

USD $37

“Pink Spoon Marketing: Harnessing the Power of the Free Taste” Microclass + LICENSE

2-Hour Microclass + 2-Hour Train-the-Trainer

USD $127

Photo credit top to bottom: Max van den Oetelaar; Dstudio Bcn; Sigmund, all on Unsplash.